Clorox stock
CLXNYSEThe Clorox Company, Consumer DefensiveISIN US1890541097
62Score 62 out of 100, Neutral
Price and trend
60 / 100
Price history
+1.7% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 7.6% above it.
Since March 2025 the 50-day line has been below the 200-day line; the trend has turned down.
Overheated: the price has risen very quickly lately (RSI 86).
The price is 16% below its 52-week high. Largest decline in 20 years: 66% (August 2020 to October 2026).
Chart figures for advanced users
- SMA 50$88.19
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$99.31
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)86
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$80.41
- The lowest closing price of the last twelve months.
- Resistance$127.16
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- The Clorox Company belongs to the Household & Personal Products industry (United States) and, with a market value of $12.92B, is number 14 of 39 companies in its industry on MEQIRI.
- In fiscal 2026 it reported revenue of $6.72B (down 5.4% year on year) and earnings of $587M (down 27.5%).
- For fiscal 2027, analysts expect on average revenue of $7.64B (up 13.7%) and adjusted earnings per share of $5.73 (up 3.4%).
Show more
- MEQIRI Score 62 out of 100 (Neutral): rank 155 of 295 in Consumer Defensive, median 62.
- The P/E is 19.3 (Household & Personal Products median 23.9, own median of recent years 27).
- Our model puts fair value at $115.05, with the price 7% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Reliable dividendNo dividend cut for 43 years.Capital allocation 82
- High return on capitalReturn on invested capital 28.6% in fiscal 2026, Household & Personal Products median 9%.Profitability 76
- High dividend yieldDividend yield 4.66%, Household & Personal Products median 2.47%.Capital allocation 82
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are fundamentals and capital allocation, while stability and growth hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among smaller stocks.
From 2016 to 2025, 14 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What lowers it
- solid fundamentals
- low growth grade (crashed less often in the backtest)
Valuation
Valuation signal
Fairly valuedIn our model the price counts as cheap below $88.50 and expensive above $164.36 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $97.79 (cash-flow model) and $132.32 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $106.73, at 7.8% it would be $127.56.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23.9).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 6.3% on the twelve months before. Revenue has stayed largely stable since 2007.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2026: gross 42%, operating 25%, net 9%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 2 Feb 2027in 82 days
- Last reported
- 2 Nov 2026EPS reported $1.55 (expected $1.07)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $5.73−0.2%
- Revenue
- $7.64B+0.1%
- Earnings per share
- $6.16−0.6%
- Revenue
- $7.81B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: +9.6%Fiscal 2027 outlook assumes continued muted categories, a slower first quarter and inflation above $200 million; the company gave no comparison with earlier figures.
“So we expect fiscal year '27 inflation to be above $200 million.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 3 Aug 2026 (fiscal Q4 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
One insider bought on the open market in the last 6 months, $400,251 in total.
- Breber Pierre RPurchase
4 Nov 2026, Board
- Shares
- 4,000
- Price
- $100.06
- Value
- $400,251
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Clorox
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
295 rated companies in Consumer Defensive
- This company
- 62
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Household & Personal Products
The next larger and next smaller companies by market value
- Church & DwightCHD $26.44B71
- Kao4452.T $22.3B72
- BeiersdorfBEI.DE $20.55B69
- EssityESSITY-B.ST $19.42B67
- MaricoMARICO.NS $12.81B74
- Puig BrandsPUIG.MC $12.62B71
- Unicharm8113.T $11.83B70
- Shiseido4911.T $10.01B59
ETFs that hold Clorox
Held by 40 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Invesco S&P 500 High Dividend Low Volatility UCITS ETFHDLV | 2.51% | 0.30% | €357.87M |
| VanEck Morningstar US ESG Wide Moat UCITS ETFGMVM | 2.33% | 0.49% | €368.7M |
| UBS S&P Dividend Aristocrats ESG Elite UCITS ETF USD disUBUM | 0.94% | 0.30% | €237.98M |
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| WisdomTree US High Dividend UCITS ETF AccWTD9 | 0.50% | 0.29% | €182.46M |
| State Street SPDR S&P U.S. Dividend Aristocrats UCITS ETF (Dist)SPYD | 0.47% | 0.35% | €3.62B |
| WisdomTree US Equity Income UCITS ETF EUR Hedged AccWTDY | 0.44% | 0.35% | €204.34M |
| iShares S&P 500 Consumer Staples Sector UCITS ETF2B7D | 0.36% | 0.15% | €518.36M |
| State Street SPDR S&P U.S. Consumer Staples Select Sector UCITS ETF (Acc)ZPDS | 0.36% | 0.15% | €342.88M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2026, period end 30 Jun 2026
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 30 Apr 2021)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.