Beiersdorf stock
BEI.DEXETRABeiersdorf AG, Consumer DefensiveISIN DE0005200000WKN 520000
69Score 69 out of 100, Neutral
Price and trend
71 / 100
Price history
−10% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 5.7% above it.
Since August 2024 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 50).
The price is 24% below its 52-week high. Largest decline in 20 years: 54% (May 2024 to June 2026).
Chart figures for advanced users
- SMA 50$88.12
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$88.41
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)50
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$75.15
- The lowest closing price of the last twelve months.
- Resistance$122.29
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Beiersdorf AG belongs to the Household & Personal Products industry (Germany) and, with a market value of $20.38B, is number 12 of 39 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $10.96B (up 0% year on year) and earnings of $1.04B (up 3%).
- For fiscal 2026, analysts expect on average revenue of $10.74B (down 2%) and adjusted earnings per share of $4.20 (down 6.4%).
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- MEQIRI Score 69 out of 100 (Neutral): rank 73 of 295 in Consumer Defensive, median 62.
- The P/E is 19.6 (Household & Personal Products median 23.9, own median of recent years 32.2).
- Our model puts fair value at $96.22, with the price 2% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- More cash than debtCash $3.02B, financial debt $342.71M.Stability 92
- Reliable dividendNo dividend cut for 17 years.Capital allocation 71
- Consistently profitableProfit in all 10 fiscal years from 2016 to 2025.Fundamentals 80
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are stability and fundamentals.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among stocks ranked 101 to 1,000.
From 2016 to 2025, 13 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What lowers it
- solid fundamentals
Valuation
Valuation signal
Fairly valuedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $74.01 and expensive above $137.45 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $78.48 (cash-flow model) and $113.95 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 7.1%. At 8.1% the fair value would be $89.24, at 6.1% it would be $106.72.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23.9).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Jun 2026, revenue rose 32.3% on the twelve months before. Revenue has grown solidly since 2006, at about 4% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 58%, operating 14%, net 10%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with low debt and comfortable interest coverage.
Earnings
- Next earnings
- 4 Mar 2027in 112 days
- Last reported
- 5 Aug 2026EPS reported $2.80 (expected $2.77)in line with expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $4.20+0.5%
- Revenue
- $10.74B+0.1%
- Earnings per share
- $4.40+0.5%
- Revenue
- $11.06B+0.5%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook lowered
Share price after the results: +4.8%Consumer EBIT margin is expected to be about 250 basis points below 2025, NIVEA remains below expectations; profitable growth returns only from 2028, tesa guidance confirmed.
“Overall, we expect consumer EBIT margin to be around 250 basis points below the 2025 level. As a result, our adjusted guidance for the full year 2026 is as follows: for the Consumer business, we expect a low single-digit organic sales decline from previously flat to slightly growing organic sales.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 5 Aug 2026 (fiscal Q2 2026), read by AI.
What happened at Beiersdorf
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
295 rated companies in Consumer Defensive
- This company
- 69
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Household & Personal Products
The next larger and next smaller companies by market value
- Henkel AG & Co. KGaAHEN3.DE $39.46B70
- Kimberly-ClarkKMB $36.2B68
- Church & DwightCHD $26.44B71
- Kao4452.T $22.3B72
- EssityESSITY-B.ST $19.42B67
- CloroxCLX $12.92B62
- MaricoMARICO.NS $12.81B74
- Puig BrandsPUIG.MC $12.62B71
ETFs that hold Beiersdorf
Held by 142 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| UBS Factor MSCI EMU Low Volatility UCITS ETF EUR disUIMY | 1.26% | 0.25% | €9.25M |
| UBS Factor MSCI EMU Prime Value Screened UCITS ETF EUR disUIMZ | 1.13% | 0.25% | €67.65M |
| UBS Factor MSCI EMU Quality Screened UCITS ETF EUR disUIM2 | 1.12% | 0.25% | €104.64M |
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| First Trust Germany AlphaDEX UCITS ETFFTGG | 0.97% | 0.75% | €7.02M |
| iShares EURO STOXX Mid UCITS ETFIQQM | 0.92% | 0.40% | €558.1M |
| iShares STOXX Europe 600 Personal & Household Goods UCITS ETF (DE)EXH7 | 0.90% | 0.46% | €194.73M |
| Amundi F.A.Z. 100 UCITS ETFC006 | 0.89% | 0.15% | €103.2M |
| Deka DAX ex Financials 30 UCITS ETFELF0 | 0.72% | 0.31% | €19.34M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 11 Nov 2026 ($1 = €0.8987)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 27 Mar 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.