Betterware de Mexico, S.A.P.I. de C.V. stock: fair value
BWMXThe fair value of Betterware de Mexico, S.A.P.I. de C.V. under our model is $36.75, the price is 54% below.
The fair value is an estimate from our model, not a price target.
Daily figure as of 13 Nov 2026
Valuation signal
Possible value trapIn our model the price counts as cheap below $28.27 and expensive above $52.50 (uncertainty medium, based on the price swings of the past year).
The two parts of the fair value come to $29.94 (cash-flow model) and $43.56 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 17.9%. At 18.9% the fair value would be $35.22, at 16.9% it would be $38.67.
Possible value trap: looks cheap, but high risk.
Where the number comes from
Half from the cash-flow model, half from earnings times the industry P/E (22.8).
Ten-year cash-flow model from smoothed free cash flow and its past growth until it reaches 9.1%. Discounted at 17.9% (government bond yield 9.1% plus beta 1.32 times a risk premium of 6.7%); no analyst estimates were available.
Calculate with your own assumptionsThe calculation step by step
With these figures the cash flow model arrives at $29.94 per share: free cash flow for the next ten years, each year discounted to today at 17.9%, plus the terminal value for the years after. The table explains the calculation; it is not a recommendation.
Calculation as a table
| Year | Free cash flow | Source | Discount factor | Present value (discounted at 17.9%) |
|---|---|---|---|---|
| 2026 | $94.96M | extrapolated at 11.5% | 0.8479 | $80.51M |
| 2027 | $105.19M | extrapolated at 10.8% | 0.7189 | $75.62M |
| 2028 | $115.99M | extrapolated at 10.3% | 0.6095 | $70.7M |
| 2029 | $127.49M | extrapolated at 9.9% | 0.5168 | $65.89M |
| 2030 | $139.8M | extrapolated at 9.7% | 0.4382 | $61.26M |
| 2031 | $153.07M | extrapolated at 9.5% | 0.3715 | $56.87M |
| 2032 | $167.4M | extrapolated at 9.4% | 0.3150 | $52.74M |
| 2033 | $182.94M | extrapolated at 9.3% | 0.2671 | $48.86M |
| 2034 | $199.8M | extrapolated at 9.2% | 0.2265 | $45.25M |
| 2035 | $218.14M | extrapolated at 9.2% | 0.1920 | $41.89M |
| Step | Value |
|---|---|
| Sum of present values (ten years) | $599.58M |
| Terminal value: cash flow 2035 × (1 + 9.1%) / (17.9% − 9.1%) | $2.69B |
| Present value of terminal value (× 0.1920) | $515.61M |
| Equity value (sum plus present value of terminal value) | $1.12B |
| Shares (diluted) | 37.25M |
| Value per share (equity value divided by shares) | $29.94 |
| Earnings per share, last twelve months | $1.91 |
| × 22.8 (industry P/E) | $43.56 |
| Fair value (average of both parts) | $36.75 |
The model uses free cash flow after interest, which belongs to shareholders, discounted at the cost of equity. Net debt is therefore not deducted again.
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = MX$18.6908)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 17 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.