Hugo Boss stock
BOSS.DEXETRAHugo Boss AG, Consumer CyclicalISIN DE000A1PHFF7WKN A1PHFF
73Score 73 out of 100, Strong
Price and trend
72 / 100
Price history
+1.2% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 0.8% above it.
Since July 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 40).
The price is 5.1% below its 52-week high. Largest decline in 20 years: 84% (April 2015 to March 2020).
Chart figures for advanced users
- SMA 50$42.53
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$41.59
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)40
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$38.27
- The lowest closing price of the last twelve months.
- Resistance$44.17
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Hugo Boss AG belongs to the Apparel (Manufacturers) industry (Germany) and, with a market value of $2.89B, is number 15 of 22 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $4.75B (down 0.9% year on year) and earnings of $277.6M (up 16.9%).
- For fiscal 2026, analysts expect on average revenue of $4.35B (down 8.5%) and adjusted earnings per share of $2.78 (down 30.9%).
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- MEQIRI Score 73 out of 100 (Strong): rank 109 of 602 in Consumer Cyclical, median 61.
- The P/E is 12.5 (Apparel (Manufacturers) median 19.6, own median of recent years 17.8).
- Our model puts fair value at $74.00, with the price 42% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings turn into cashFree cash flow 287% of earnings over the last 12 months.Fundamentals 84
- Below fair valuePrice 42% below the fair value of $74.00.Valuation 91
- Growing faster than its industryRevenue up 17% a year since 2020, Apparel (Manufacturers) median 10%.Growth 75
Weaknesses
None of our weakness checks flags anything. Crash risk is measured separately.
Its standout strengths are valuation and stability.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk low
How well MEQIRI warnsOne of the 30% with the lowest crash risk among smaller stocks.
From 2016 to 2025, 14 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What lowers it
- calm price action
- solid fundamentals
- price near its 52-week high
Valuation
Valuation signal
Significantly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $61.67 and expensive above $92.50 (uncertainty low, based on the price swings of the past year).
The two parts of the fair value come to $82.50 (cash-flow model) and $65.50 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 7.1%. At 8.1% the fair value would be $67.79, at 6.1% it would be $83.26.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (19.6).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue fell 4.8% on the twelve months before. Revenue turned from negative at the start of the period to positive ($4.75B in the latest year).
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 53%, operating 10%, net 6%.
Debt & balance sheet
latest quarterThe balance sheet is solid, with moderate debt and comfortable interest coverage.
Earnings
- Next earnings
- 11 Mar 2027in 119 days
- Last reported
- 3 Nov 2026EPS reported $0.78 (expected $0.70)above expectations
Analyst estimates
Analysts have cut their 2027 earnings estimate by 8.3% since 15 Oct 2026. Falling estimates often precede bad news.
- Earnings per share
- $2.78−6.2%
- Revenue
- $4.35B+0.3%
- Earnings per share
- $3.22−8.3%
- Revenue
- $4.43B−0.4%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −0.1%Full-year guidance confirmed (currency-adjusted sales down mid to high single digits, EBIT EUR 300 to 350 million), with EMEA now expected to decline by high single digits to low teens.
“For EBIT, we continue to expect a range of between EUR 300 million and EUR 350 million.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.
What happened at Hugo Boss
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 73
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Apparel (Manufacturers)
The next larger and next smaller companies by market value
- PVHPVH $4.25B61
- FIGSFIGS $3.89B76
- Ermenegildo ZegnaZGN $3.77B63
- Columbia SportswearCOLM $3.64B77
- Under ArmourUA $2.08B38
- G-III Apparel GroupGIII $1.37B71
- Canada Goose HoldingsGOOS $815.65M55
- Nueva Expresión TextilNXT.MC $486.49M51
ETFs that hold Hugo Boss
Held by 22 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Deka STOXX Europe Strong Value 20 UCITS ETFEL4D | 4.58% | 0.65% | €56.19M |
| Amundi SDAX UCITS ETF DistC005 | 2.51% | 0.70% | €157.44M |
| Deka STOXX Europe Strong Style Composite 40 UCITS ETFEL4E | 2.48% | 0.66% | €37.12M |
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| Amundi Global Luxury UCITS ETF EUR AccGLUX | 0.19% | 0.35% | €411.57M |
| UBS MSCI EMU Small Cap UCITS ETF EUR disUEFD | 0.19% | 0.28% | €627.81M |
| State Street SPDR MSCI Europe Small Cap Value Weighted UCITS ETF EUR AccZPRX | 0.16% | 0.30% | €810.11M |
| Amundi F.A.Z. 100 UCITS ETFC006 | 0.12% | 0.15% | €103.2M |
| Xtrackers MSCI Europe Small Cap UCITS ETF 1CXXSC | 0.07% | 0.30% | €3.43B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 11 Nov 2026 ($1 = €0.8987)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 12 Jun 2026)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.