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Bilibili stock: key metrics
BILIBilibili had an operating margin of 3.7% and a return on invested capital (ROIC) of 4.9% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2015 | −131.7% | −281.6% | −283.7% |
| 2016 | −47.7% | −171.0% | −173.9% |
| 2017 | 22.2% | −9.1% | −7.4% |
| 2018 | 20.7% | −17.7% | −13.4% |
| 2019 | 17.6% | −22.1% | −19.0% |
| 2020 | 23.7% | −26.2% | −25.1% |
| 2021 | 20.9% | −33.2% | −35.1% |
| 2022 | 17.6% | −38.2% | −34.3% |
| 2023 | 24.2% | −22.5% | −21.4% |
| 2024 | 32.7% | −5.0% | −5.0% |
| 2025 | 36.6% | 3.7% | 3.9% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2015 | −43.7% | −33.9% | −32.1% |
| 2016 | −59.2% | −59.0% | −42.0% |
| 2017 | −8.9% | −28.7% | −5.3% |
| 2018 | −7.9% | −42.0% | −5.3% |
| 2019 | −18.3% | −47.4% | −8.3% |
| 2020 | −39.6% | −75.0% | −12.6% |
| 2021 | −31.4% | −71.6% | −13.1% |
| 2022 | −49.3% | −60.6% | −17.9% |
| 2023 | −33.5% | −44.2% | −14.5% |
| 2024 | −9.5% | −22.4% | −4.1% |
| 2025 | 7.7% | 4.9% | 2.9% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 12 Nov 2026 ($1 = CN¥6.6683)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 13 Feb 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.