Zebra Technologies stock
ZBRANASDAQZebra Technologies Corporation, TechnologyISIN US9892071054
65Score 65 out of 100, Neutral
Price and trend
58 / 100
Price history
+28% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 16% above it.
Since July 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Sharply down: the price has fallen very quickly lately (RSI 20).
The price is 16% below its 52-week high. Largest decline in 20 years: 68% (December 2021 to November 2023).
Chart figures for advanced users
- SMA 50$363.04
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$283.45
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)20
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$199.30
- The lowest closing price of the last twelve months.
- Resistance$391.00
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Zebra Technologies Corporation belongs to the Communication Equipment industry (United States) and, with a market value of $15.42B, is number 16 of 55 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $5.4B (up 8.3% year on year) and earnings of $419M (down 20.6%).
- For fiscal 2026, analysts expect on average revenue of $6.28B (up 16.3%) and adjusted earnings per share of $21.24 (up 34.1%).
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- MEQIRI Score 65 out of 100 (Neutral): rank 347 of 857 in Technology, median 61.
- The P/E is 26 (Communication Equipment median 32.5, own median of recent years 33.6).
- Our model puts fair value at $456.06, with the price 28% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings turn into cashFree cash flow 164% of earnings over the last 12 months.Fundamentals 85
Weaknesses
- Volatile share priceVolatility 48% a year over the last 12 months.Stability 48
Its standout strengths are fundamentals and capital allocation, while growth and stability hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with stable profits and strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among stocks ranked 101 to 1,000.
From 2016 to 2025, 13 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.
What lowers it
- solid fundamentals
Valuation
Valuation signal
Modestly undervaluedIn our model the price counts as cheap below $325.75 and expensive above $760.09 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $502.54 (cash-flow model) and $409.57 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.
Calculated with a cost of equity of 9.7%. At 10.7% the fair value would be $417.79, at 8.7% it would be $510.15.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (32.5).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 3 Oct 2026, revenue rose 16.9% on the twelve months before. Revenue has grown solidly since 2006, at about 11% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 46%, operating 15%, net 8%.
Debt & balance sheet
latest quarterModerate debt, and interest is adequately covered.
Earnings
- Next earnings
- 11 Feb 2027in 91 days
- Last reported
- 3 Nov 2026EPS reported $4.95 (expected $4.89)in line with expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $21.24+0.4%
- Revenue
- $6.28B+0.8%
- Earnings per share
- $22.44+0.5%
- Revenue
- $6.69B+1.2%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +26.5%2026 outlook raised meaningfully: sales growth of 14% to 16% (up 3 points at the midpoint), adjusted EBITDA margin of 23.5% to 24% and free cash flow of at least $1 billion.
“For the full year, we expect sales growth between 14% and 16% reflecting a 3-point increase at the midpoint from our prior outlook.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 4 insiders sold, $2.38M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Connly LindaSale
10 Aug 2026, Board
- Shares
- 500
- Price
- $377.68
- Value
- $188,840
- Cho MichaelSale
7 Aug 2026, Chief Strategy Officer
- Shares
- 3,500
- Price
- $375.20
- Value
- $1.31M
- Luff Loizides MelissaSale
26 May 2026, Chief People Officer
- Shares
- 500
- Price
- $253.95
- Value
- $126,975
Show 1 more
- Roberts Janice MSale
14 May 2026, Board
- Shares
- 3,000
- Price
- $249.54
- Value
- $748,620
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Zebra Technologies
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
857 rated companies in Technology
- This company
- 65
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Communication Equipment
The next larger and next smaller companies by market value
- Accton Technology2345.TW $26.29B72
- Suzhou TFC Optical Communication300394.SZ $23.56B72
- ZTE000063.SZ $19.25B36
- Hengtong Optic-Electric600487.SS $16.6B58
- Accelink Technologies Co,Ltd.002281.SZ $12.9B54
- Ruijie Networks301165.SZ $12.81B58
- ViasatVSAT $10.35B44
- Viavi SolutionsVIAV $8.12B48
ETFs that hold Zebra Technologies
Held by 38 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| L&G ROBO Global Robotics and Automation UCITS ETFIROB | 1.16% | 0.80% | €1.58B |
| Invesco NASDAQ Next Generation 100 UCITS ETF AccEQQJ | 0.77% | 0.25% | €44.3M |
| Amundi MSCI Smart Cities UCITS ETF ACCAMEC | 0.73% | 0.45% | €59.77M |
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| Invesco Global Buyback Achievers UCITS ETFBBCK | 0.25% | 0.39% | €188.08M |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.23% | 0.43% | €2.48B |
| Xtrackers S&P 500 Equal Weight UCITS ETF 2C EUR HedgedXDEE | 0.19% | 0.30% | €14.88B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.17% | 0.30% | €944.34M |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.15% | 0.45% | €1.53B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 31 Jul 2024)
- Valuation signal Fairly valued since 12 Nov 2026, previously Undervalued
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.