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Whirlpool stock: growth

WHR
$28.91Closing price of 12 Nov 2026MEQIRI Score 35 out of 100

Whirlpool reported $15.52B in revenue for fiscal 2025, down 6.5% on the prior year, down 4.4% a year on average over up to five years.

Daily figure as of 13 Nov 2026

Revenue (Annual rate)
−0.8%
per year from 2006 to 2025, per share 0.7%
Earnings (Annual rate)
−2.2%
per year from 2006 to 2025, per share −0.1%
Free cash flow (Annual rate)
−6.2%
per year from 2006 to 2025, per share −4.8%

Growth per year by period

What reaches shareholders is growth per share: buybacks lift it, new shares dilute it.

since 2020since 2015since 2006
Revenue−4.4%−2.9%−0.8%
Revenue per share−2.2%0.4%0.7%
Earnings−21.7%−8.6%−2.2%
Earnings per share−19.8%−5.5%−0.1%
Free cash flow−39.0%−16.2%−6.2%
Free cash flow per share−37.6%−13.3%−4.8%

Fiscal years at a glance

How revenue and earnings grow

  • Revenue
  • Earnings
  • Free cash flow
Figures as a table
YearRevenueEarningsFree cash flow
2006$18.08B$486M$312M
2007$19.41B$640M$397M
2008$18.91B$418M−$220M
2009$17.1B$328M$1.01B
2010$18.37B$619M$485M
2011$18.67B$390M−$78M
2012$18.14B$401M$220M
2013$18.77B$827M$684M
2014$19.87B$650M$759M
2015$20.89B$783M$536M
2016$20.72B$888M$543M
2017$21.25B$350M$580M
2018$21.04B−$183M$639M
2019$20.42B$1.18B$698M
2020$19.45B$1.08B$1.09B
2021$21.98B$1.78B$1.65B
2022$19.72B−$1.52B$820M
2023$19.46B$481M$366M
2024$16.61B−$323M$384M
2025$15.52B$317M$92M

Revenue by segment

How Whirlpool Corporation makes its money and how that has shifted. Names are as the company reports them.

  • Refrigeration31%
  • Laundry28%
  • Cooking24%
  • Dishwashing8%
  • Product and Service, Other6%
  • Spare Parts and Warranties4%
  • Other< 1%

“Other” combines smaller and former segments with revenue the company does not assign to a segment. Names as reported, with abbreviations spelled out for the largest companies.

Figures as a table
20182019202020212022202320242025Share 2025
Refrigeration$6.05B$6.23B$6.06B$6.68B$6.25B$5.79B$5.1B$4.79B30.9%
Laundry$6.2B$6.19B$5.68B$6.12B$5.13B$5.33B$4.59B$4.38B28.2%
Cooking$4.82B$4.67B$4.78B$5.64B$5.06B$4.72B$3.94B$3.69B23.8%
Dishwashing$1.65B$1.6B$1.61B$1.89B$1.82B$1.73B$1.28B$1.18B7.6%
Product and Service, Other$155M$193M$423M$470M$542M$925M$1.06B$946M6.1%
Spare Parts and Warranties$1.03B$979M$913M$1.19B$923M$953M$649M$550M3.5%
Other$1.14B$561M$0$0$0$0$0$00%
Total revenue$21.04B$20.42B$19.45B$21.98B$19.72B$19.46B$16.61B$15.52B100%

Revenue by region

Where Whirlpool Corporation generates its revenue.

  • North America$10.2B65%
  • Latin America$3.3B21%
  • Small Domestic Appliances, Global$1.1B7%
  • Other$986.0M6%

“Other” combines smaller regions with revenue the company does not assign to a region. The company split earlier years differently. A history would not be comparable, so only 2025 is shown.

Figures as a table
2025Share 2025
North America$10.16B65.4%
Latin America$3.27B21.1%
Small Domestic Appliances, Global$1.11B7.1%
Other$986M6.4%
Total revenue$15.52B100%

Data status and sources

Score
Daily value of 13 Nov 2026, recalculated nightly
Price
Closing price of 12 Nov 2026
Latest annual report
Fiscal year 2025, period end 31 Dec 2025
Source
Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.

Mandatory disclosures for this rating

  • ; time horizon around 12 months
  • Rated Weak, published since 7 Nov 2026 (in the score history since 14 Feb 2025)
  • Valuation signal Fairly valued since 7 Nov 2026
  • End-of-day prices, metrics cached for up to 24 hours
  • Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
  • Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
  • Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.

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