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Rollins stock

ROLNYSE

Rollins, Inc., IndustrialsISIN US7757111049

$37.91▼ $0.56 (−1.5%)Closing price of 12 Nov 2026

69Score 69 out of 100, Neutral

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Price and trend

53 / 100

Price history

−35% in one year

The chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.

Long-term trend

Below the 200-day line: the price is 17% below it.

Trend change

Since April 2026 the 50-day line has been below the 200-day line; the trend has turned down.

Momentum

Normal: the price is neither overheated nor sold off (RSI 67).

Distance to the high

The price is 42% below its 52-week high. Largest decline in 20 years: 55% (February 2026 to October 2026).

Chart figures for advanced users
SMA 50$33.82
Average price of the last 50 trading days, shows the short-term trend.
SMA 200$45.78
Average price of the last 200 trading days, shows the long-term trend.
RSI (14)67
Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
MACDabove the signal line
Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
Support$29.69
The lowest closing price of the last twelve months.
Resistance$65.60
The highest closing price of the last twelve months.
Market cap
$18.51B
Div. yield
1.94%
12 months
35.0
31.5
on earnings for the next twelve months ($1.22 per share)
Fair value
$25.80

Snapshot

Computed from the data by fixed rules, no AI

  • Rollins, Inc. belongs to the Specialty Business Services industry (United States) and, with a market value of $18.24B, is number 5 of 44 companies in its industry on MEQIRI.
  • In fiscal 2025 it reported revenue of $3.76B (up 11% year on year) and earnings of $526.71M (up 12.9%).
  • For fiscal 2026, analysts expect on average revenue of $4.05B (up 7.6%) and adjusted earnings per share of $1.14 (up 2%).
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  • MEQIRI Score 69 out of 100 (Neutral): rank 247 of 1023 in Industrials, median 61.
  • The P/E is 34.5 (Specialty Business Services median 20.8, own median of recent years 50.1).
  • Our model puts fair value at $25.80, with the price 49% above it.

In plain words

The numbers on this page in plain words, written by an AI

Strengths

  • Reliable dividendNo dividend cut for 28 years.Capital allocation 85
  • High return on capitalReturn on invested capital 25% in fiscal 2025, Specialty Business Services median 7.6%.Profitability 85
  • Consistently profitableProfit in all 10 fiscal years from 2016 to 2025.Fundamentals 99

Weaknesses

  • Above fair valuePrice 49% above the fair value of $25.80.Valuation 27
  • Share price fell sharplyDown 35% over the last 12 months.Momentum 31
69/ 100
MEQIRI Score
Neutral

Its standout strengths are fundamentals and profitability, while momentum and valuation hold the score back.

Daily figure as of 12 Nov 2026

How the score is calculated

Score overview

Fundamentals are strong, with stable profits and strong cash generation.

Profit consistency100% of years
Cash conversion (free cash flow to earnings, 12 months)128%
ROIC (12 months)23.5%
Positive free cash flow100% of years
How this category is measured

Score history

The full history of up to 20 years comes with MEQIRI Pro.

See plans

Crash risk high

How well MEQIRI warns

One of the 30% with the highest crash risk among stocks ranked 101 to 1,000.

From 2016 to 2025, 23 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.

What drives the risk

  • price far below its 52-week high

What lowers it

  • solid fundamentals
  • price not overheated over the past year

Valuation

Valuation signal

Significantly overvalued
Price
$38.47
Fair value
$25.80
Gap to fair value
+49%

Closing price of 11 Nov 2026, used by the daily score.

In our model the price counts as cheap below $19.84 and expensive above $36.85 (uncertainty medium, based on the price swings of the past year).

The two parts of the fair value come to $28.72 (cash-flow model) and $22.87 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is above both.

Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $23.41, at 7.8% it would be $29.37.

Valuation metrics

4.16
22.6
Fair value (model)
$25.80
Earnings part $22.87 (earnings per share $1.10 × 20.8)

Half from the cash-flow model, half from earnings times the industry P/E (20.8).

Calculate with your own assumptions

Company performance

This shows several years of history with an automatic assessment.

Revenue

20 years

In the twelve months to 30 Sep 2026, revenue rose 8.3% on the twelve months before. Revenue has grown solidly since 2006, at about 8% per year.

Margins

20 years
  • Gross margin
  • Operating margin
  • Net margin

In fiscal 2025: gross 53%, operating 19%, net 14%.

Debt & balance sheet

latest quarter
0.81
25.5x
0.62
Cash & equivalents
$129.05M

The balance sheet is solid, with moderate debt and comfortable interest coverage.

Earnings

Next earnings
10 Feb 2027in 90 days
Last reported
21 Oct 2026EPS reported $0.34 (expected $0.34)in line with expectations

Analyst estimates

Analysts have cut their 2027 earnings estimate by 4.1% since 15 Oct 2026. Falling estimates often precede bad news.

Fiscal 202612 analysts
Earnings per share
$1.14−2.3%
Revenue
$4.05B−0.9%
Fiscal 202712 analysts
Earnings per share
$1.23−4.1%
Revenue
$4.34B−2.0%

MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.

Company outlook lowered

Share price after the results: −11.3%

After a quarter below expectations the outlook was updated: organic growth of at least 6% and incremental margins of at least 10%, with margin improvement weighted to the fourth quarter.

Supporting passage from the call, verbatim
“We now expect organic growth of at least 6% for the year and incremental margins of at least 10% for 2026 with implied margin improvement in the back half of the year to be Q4 weighted.”

The outlook is not part of the score and not a recommendation to buy or sell.

From the earnings call on 23 Jul 2026 (fiscal Q2 2026), read by AI.

Insiders

Open-market purchases and sales by executives, board members and major holders

All insider purchases

One insider bought on the open market in the last 6 months, $49.96M in total.

  • Lor Inc, R. Randall Rollins Voting Trust U/A dated August 25, 1994Purchase

    29 Oct 2026, Major holder

    Shares
    1,444,402
    Price
    $34.59
    Value
    $49.96M

Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.

Sector comparison

1023 rated companies in Industrials

Rank 247 of 1023
247/ 1023
This company
69
Sector median
61

Categories against the sector median

ProfitabilityMedian of 1,023 companies85 (median 53)32 above the median
GrowthMedian of 1,023 companies74 (median 63)11 above the median
FundamentalsMedian of 1,023 companies99 (median 71)28 above the median
ValuationMedian of 977 companies with a value27 (median 64)37 below the median
StabilityMedian of 1,023 companies67 (median 65)2 above the median
Capital allocationMedian of 1,023 companies85 (median 55)30 above the median
Technical analysisMedian of 1,023 companies53 (median 60)7 below the median
MomentumMedian of 1,023 companies31 (median 59)28 below the median

The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.

Competitors in Specialty Business Services

The next larger and next smaller companies by market value

All 44 Specialty Business Services stocks

ETFs that hold Rollins

Held by 100 ETFs on Xetra. Shown per index: the ETF with the largest weight.

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Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).

Data status and sources

Score
Daily value of 12 Nov 2026, recalculated nightly
Price
Closing price of 12 Nov 2026
Latest annual report
Fiscal year 2025, period end 31 Dec 2025
Source
Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.

Mandatory disclosures for this rating

  • ; time horizon around 12 months
  • Rated Neutral, published since 7 Nov 2026 (in the score history since 3 Nov 2026)
  • Valuation signal Overvalued since 7 Nov 2026
  • End-of-day prices, metrics cached for up to 24 hours
  • Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
  • Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
  • Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.

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