People stock
PPLINASDAQPeople Incorporated, Communication ServicesISIN US44891N2080
46Score 46 out of 100, Weak
Price and trend
68 / 100
Price history
+28% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 7.3% above it.
Since September 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 68).
The price is 8.5% below its 52-week high. Largest decline in 20 years: 78% (February 2021 to November 2025).
Chart figures for advanced users
- SMA 50$39.33
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$40.61
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)68
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$31.52
- The lowest closing price of the last twelve months.
- Resistance$47.62
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- People Incorporated belongs to the Internet Content & Information industry (United States) and, with a market value of $3.27B, is number 26 of 46 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $2.39B (down 37.1% year on year) and a loss of $104.03M.
- For fiscal 2026, analysts expect on average revenue of $1.8B (down 24.6%) and adjusted earnings per share of −$1.41.
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- MEQIRI Score 46 out of 100 (Weak): rank 177 of 232 in Communication Services, median 58.
- Our model puts fair value at $22.27, with the price 96% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Share buybacksShare count down 6% since 2020.
Weaknesses
- Interest barely coveredOperating profit covers interest only 0.3 times.Stability 63
- Above fair valuePrice 96% above the fair value of $22.27.Valuation 14
- Loss-makingLoss of $326.66M over the last 12 months.Fundamentals 44
Its standout strength is momentum, while profitability and valuation hold the score back.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Fundamental quality fluctuates.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- weak fundamentals
Valuation
Valuation signal
Significantly overvaluedIn our model the price counts as cheap below $17.13 and expensive above $31.81 (uncertainty medium, based on the price swings of the past year).
Calculated with a cost of equity of 11.1%. At 12.1% the fair value would be $19.79, at 10.1% it would be $25.51.
Valuation metrics
From the cash-flow model alone; without earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the quarter to 30 Sep 2026, revenue fell 27% on the same quarter a year earlier. Up to 2024 the bars include businesses that were later spun off or sold. On a comparable basis, as restated in the SEC annual reports, revenue grew 5.3% a year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 66%, operating 5%, net −4%. Last 12 months: net −17%.
Debt & balance sheet
latest quarterDebt is moderate, but interest coverage is weak. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 2 Feb 2027in 81 days
- Last reported
- 2 Nov 2026EPS reported −$9.15 (expected −$0.19)below expectations
Analyst estimates
Analysts have cut their 2026 earnings estimate by 122.0% since 15 Oct 2026. Falling estimates often precede bad news.
- Earnings per share
- −$1.41−122.0%
- Revenue
- $1.8B−1.1%
- Earnings per share
- $1.28+14.8%
- Revenue
- $1.8B−1.6%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: +4.9%Full-year guidance confirmed; mid- to high-single-digit digital revenue growth is expected and corporate costs should drop below $20 million in the fourth quarter.
“Based on the timing of employee departures and the elimination of duplicative vendor and technology costs between corporate and people, we expect Q3 corporate costs to be in line with this past quarter then step down to below $20 million in the fourth quarter and then down some more in the first quarter of 2027.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases or sales in the last 6 months.
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at People
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
232 rated companies in Communication Services
- This company
- 46
- Sector median
- 58
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Internet Content & Information
The next larger and next smaller companies by market value
- BilibiliBILI $5.91B45
- Vend MarketplacesVEND.OL $4.85B52
- JOYYJOYY $3.88B65
- SMG Swiss Marketplace Group HoldingSMG.SW $3.76B71
- CarGurusCARG $3.05B84
- AutohomeATHM $2.49B56
- RumbleRUM $2.48B38
- StubHub HoldingsSTUB $1.8B38
ETFs that hold People
Held by 9 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| iShares S&P SmallCap 600 UCITS ETFIUS3 | 0.15% | 0.30% | €2.31B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.07% | 0.30% | €944.34M |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.03% | 0.45% | €1.53B |
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| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.01% | 0.43% | €2.5B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.01% | 0.10% | €395.74M |
| UBS MSCI USA Select Factor Mix UCITS ETF USD accUSUE | 0.01% | 0.25% | €175.89M |
| Vanguard ESG Global All Cap UCITS ETF (USD) AccumulatingV3AA | 0.00% | 0.24% | €1.69B |
| Vanguard FTSE Global All-Cap UCITS ETF Accum USDVGLA | 0.00% | 0.07% | €3.9B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 24 Oct 2026)
- Valuation signal Overvalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.