Playtika Holding stock
PLTKNASDAQPlaytika Holding Corp., TechnologyISIN US72815L1070
43Score 43 out of 100, Weak
Price and trend
52 / 100
Price history
−41% in one yearThe chart shows daily closes over 6 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Below the 200-day line: the price is 18% below it.
Since August 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 68).
The price is 43% below its 52-week high. Largest decline in 6 years: 94% (February 2021 to October 2026).
Chart figures for advanced users
- SMA 50$2.22
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$3.03
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)68
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$1.97
- The lowest closing price of the last twelve months.
- Resistance$4.37
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Playtika Holding Corp. belongs to the Electronic Gaming & Multimedia industry (Israel) and, with a market value of $952.86M, is number 21 of 27 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $2.76B (up 8.1% year on year) and a loss of $206.4M.
- For fiscal 2026, analysts expect on average revenue of $2.79B (up 1.4%) and adjusted earnings per share of $0.23 (down 57.4%).
Show more
- MEQIRI Score 43 out of 100 (Weak): rank 717 of 854 in Technology, median 61.
- Our model puts fair value at $4.65, with the price 46% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Analysts expect strong earnings growthUp 36.7% a year through 2028 (estimates from 9 analysts).
Weaknesses
- Margin fallingOperating margin 0%, average of the prior years 18% (to 2024).Profitability 33
- Loss-makingLoss of $278.4M over the last 12 months.Fundamentals 63
- Turned to a lossEarnings per share from $0.24 in 2020 to −$0.55.Growth 31
The score is held back by momentum and stability.
Daily figure as of 13 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 42 to 43.
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among smaller stocks.
From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high price swings
- price far below its 52-week high
What lowers it
- price not overheated over the past year
Valuation
Valuation signal
Possible value trapIn our model the price counts as cheap below $3.10 and expensive above $9.30 (uncertainty very high, based on the price swings of the past year).
Calculated with a cost of equity of 16.4%. At 17.4% the fair value would be $4.40, at 15.4% it would be $4.94.
Possible value trap: looks cheap, but score below 50, high risk.
Valuation metrics
From the cash-flow model alone; without earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 3.7% on the twelve months before. Revenue has grown strongly since 2015, at around 14% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 72%, operating 0%, net −7%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 25 Feb 2027in 104 days
- Last reported
- 5 Nov 2026EPS reported $0.11 (expected $0.22)below expectations
Analyst estimates
Analysts have cut their 2026 earnings estimate by 28.0% since 15 Oct 2026. Falling estimates often precede bad news.
- Earnings per share
- $0.23−28.0%
- Revenue
- $2.79B+0.4%
- Earnings per share
- $0.65−0.3%
- Revenue
- $2.78B−0.1%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook lowered
Share price after the results: −24.4%The revenue and adjusted EBITDA ranges are maintained, but the company now expects to finish toward the lower end of both ranges.
“We are maintaining our full year revenue and adjusted EBITDA ranges. That said, based on what we see today, we expect to finish the year towards the lower end of both ranges.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 6 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. One insider sold, $554,400 in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Rubin UriSale
9 Nov 2026, Chief Technology Officer
- Shares
- 220,000
- Price
- $2.52
- Value
- $554,400
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Playtika Holding
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
854 rated companies in Technology
- This company
- 43
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Electronic Gaming & Multimedia
The next larger and next smaller companies by market value
- Embracer GroupEMBRAC-B.ST $2.11B48
- HacksawHACK.ST $1.7B82
- Paradox InteractivePDX.ST $1.55B65
- Modern Times Group MTGMTG-B.ST $1.25B49
- DoubleDown InteractiveDDI $777.99M82
- UBISOFT EntertainmentUBI.PA $694.8M35
- GravityGRVY $468.43M72
- Coffee Stain StudiosCOFFEE-B.ST $446.49M56
ETFs that hold Playtika Holding
Held by 3 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Amundi Global Sport and eSport UCITS ETF AccGENY | 0.02% | 0.45% | €17.04M |
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.00% | 0.30% | €2.22B |
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.00% | 0.30% | €4.28B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 27 Feb 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.