Mattel stock
MATNASDAQMattel, Inc., Consumer CyclicalISIN US5770811025
68Score 68 out of 100, Neutral
Price and trend
60 / 100
Price history
−16% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 5.4% above it.
Since March 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 40).
The price is 27% below its 52-week high. Largest decline in 20 years: 85% (December 2013 to March 2020).
Chart figures for advanced users
- SMA 50$15.08
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$15.25
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)40
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$12.66
- The lowest closing price of the last twelve months.
- Resistance$22.16
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Mattel, Inc. belongs to the Leisure industry (United States) and, with a market value of $4.59B, is number 13 of 35 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $5.35B (down 0.6% year on year) and earnings of $397.6M (down 26.6%).
- For fiscal 2026, analysts expect on average revenue of $5.68B (up 6.1%) and adjusted earnings per share of $1.29 (down 10.1%).
Show more
- MEQIRI Score 68 out of 100 (Neutral): rank 202 of 602 in Consumer Cyclical, median 61.
- Our model puts fair value at $37.36, with the price 57% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings per share growingUp 28.3% a year since 2020.Growth 77
- Below fair valuePrice 57% below the fair value of $37.36.Valuation 98
- Share buybacksShare count down 8% since 2020.Capital allocation 72
Weaknesses
- High debtDebt 1.17 times equity (latest quarter), Leisure median 0.53.Stability 59
Its standout strengths are valuation and growth, while momentum holds the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamentals are strong, with strong cash generation.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
Valuation
Valuation signal
Significantly undervaluedIn our model the price counts as cheap below $26.68 and expensive above $62.26 (uncertainty high, based on the price swings of the past year).
Calculated with a cost of equity of 9%. At 10% the fair value would be $31.04, at 8% it would be $46.71.
Valuation metrics
From the cash-flow model alone; the profit includes one-off items, so there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 6.4% on the twelve months before. Revenue has stayed largely stable since 2006.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 49%, operating 12%, net 7%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 9 Feb 2027in 89 days
- Last reported
- 5 Nov 2026EPS reported $1.30 (expected $0.94)above expectations
Analyst estimates
Earnings estimates have barely changed since 15 Oct 2026.
- Earnings per share
- $1.29−0.5%
- Revenue
- $5.68B0.0%
- Earnings per share
- $1.57−0.2%
- Revenue
- $6B0.0%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook confirmed
Share price after the results: −2.8%2026 guidance reiterated: net sales growth of 3% to 6%, adjusted operating income of $580 million to $630 million and adjusted EPS of $1.27 to $1.39.
“As Ynon said, we are reiterating our full year guidance for 2026, which includes net sales growth of 3% to 6% in constant currency, adjusted gross margin of approximately 50%, adjusted operating income of $580 million to $630 million and adjusted EPS in the range of $1.27 and $1.39.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 4 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. One insider sold, $586,909 in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Isaias Zanatta Roberto JacoboSale
31 Aug 2026, EVP & Chief Supply Chain Offr
- Shares
- 39,083
- Price
- $15.02
- Value
- $586,909
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Mattel
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 68
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Leisure
The next larger and next smaller companies by market value
- Li Ning2331.HK $5.07B73
- Benefit SystemsBFT.WA $4.93B73
- Acushnet HoldingsGOLF $4.8B69
- Planet FitnessPLNT $4.62B66
- FluidraFDR.MC $4.09B62
- Asmodee GroupASMDEE-B.ST $4.06B60
- TechnogymTGYM.MI $3.39B73
- OneSpaWorld HoldingsOSW $3.15B65
ETFs that hold Mattel
Held by 10 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| State Street SPDR S&P 400 U.S. Mid Cap UCITS ETF (Acc)SPY4 | 0.13% | 0.30% | €5.27B |
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.12% | 0.30% | €944.34M |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.05% | 0.43% | €2.48B |
Show 5 more
| Invesco Global Buyback Achievers UCITS ETFBBCK | 0.05% | 0.39% | €188.08M |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.05% | 0.45% | €1.53B |
| State Street SPDR MSCI All Country World Investable Market UCITS ETF (Acc)SPYI | 0.03% | 0.17% | €8.6B |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.01% | 0.35% | €434.1M |
| UBS MSCI USA Select Factor Mix UCITS ETF USD accUSUE | 0.01% | 0.25% | €175.89M |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 25 Jul 2025)
- Valuation signal Undervalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.