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Hershey stock

HSYNYSE

The Hershey Company, Consumer DefensiveISIN US4278661081

$176.43▲ $2.48 (+1.4%)Closing price of 11 Nov 2026

73Score 73 out of 100, Strong

Turn on early warning

Price and trend

61 / 100

Price history

+2.1% in one year

The chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.

Long-term trend

Below the 200-day line: the price is 6.2% below it.

Trend change

Since June 2026 the 50-day line has been below the 200-day line; the trend has turned down.

Momentum

Normal: the price is neither overheated nor sold off (RSI 51).

Distance to the high

The price is 25% below its 52-week high. Largest decline in 20 years: 48% (May 2023 to February 2025).

Chart figures for advanced users
SMA 50$168.31
Average price of the last 50 trading days, shows the short-term trend.
SMA 200$188.07
Average price of the last 200 trading days, shows the long-term trend.
RSI (14)51
Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
MACDabove the signal line
Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
Support$157.61
The lowest closing price of the last twelve months.
Resistance$236.28
The highest closing price of the last twelve months.
What would $1,000 in Hershey have become?Return triangle for Hershey
Market cap
$35.46B
Div. yield
3.25%
12 months
19.8
18.9
on earnings for the next twelve months ($9.35 per share)
Fair value
$223.43

Snapshot

Computed from the data by fixed rules, no AI

  • The Hershey Company belongs to the Food Confectioners industry (United States) and, with a market value of $35.46B, is number 2 of 7 companies in its industry on MEQIRI.
  • In fiscal 2025 it reported revenue of $11.69B (up 4.4% year on year) and earnings of $883.26M (down 60.2%).
  • For fiscal 2026, analysts expect on average revenue of $12.29B (up 5.1%) and adjusted earnings per share of $8.68 (up 37.5%).
Show more
  • MEQIRI Score 73 out of 100 (Strong): rank 36 of 295 in Consumer Defensive, median 62.
  • The P/E is 19.8 (Food Confectioners median 28.4, own median of recent years 26.9).
  • Our model puts fair value at $223.43, with the price 21% below it.

In plain words

The numbers on this page in plain words, written by an AI

Strengths

  • Reliable dividendNo dividend cut for over 41 years.Capital allocation 85
  • Consistently profitableProfit in all 10 fiscal years from 2016 to 2025.Fundamentals 96
  • Modestly valuedP/E 19.8, Food Confectioners median 28.4, own median 26.9.Valuation 63

Weaknesses

  • Margin fallingOperating margin 12.1%, average of the prior years 22.8% (to 2024).
73/ 100
MEQIRI Score
Strong

Its standout strengths are fundamentals and capital allocation.

Daily figure as of 12 Nov 2026

How the score is calculated

Score overview

Fundamentals are strong, with stable profits and strong cash generation.

Profit consistency100% of years
Cash conversion (free cash flow to earnings, 12 months)114%
ROIC (12 months)21.3%
Positive free cash flow100% of years
How this category is measured

Score history

The full history of up to 20 years comes with MEQIRI Pro.

See plans

Crash risk medium

How well MEQIRI warns

In the middle among stocks ranked 101 to 1,000.

From 2016 to 2025, 13 in 100 such stocks fell 30% or more within a year, against a group average of 15 in 100.

What lowers it

  • solid fundamentals

Valuation

Valuation signal

Modestly undervalued
Price
$176.43
Fair value
$223.43
Gap to fair value
−21%

In our model the price counts as cheap below $171.87 and expensive above $319.18 (uncertainty medium, based on the price swings of the past year).

The two parts of the fair value come to $193.95 (cash-flow model) and $252.91 (industry comparison), and the gap between them shows how uncertain the estimate is. The price is below both.

Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $207.13, at 7.8% it would be $247.89.

Valuation metrics

3.56
13.3
Fair value (model)
$223.43
Earnings part $252.91 (earnings per share $8.89 × 28.4)

Half from the cash-flow model, half from earnings times the industry P/E (28.4).

Calculate with your own assumptions

Company performance

This shows several years of history with an automatic assessment.

Revenue

20 years

In the twelve months to 27 Sep 2026, revenue rose 6.7% on the twelve months before. Revenue has grown solidly since 2006, at about 5% per year.

Margins

20 years
  • Gross margin
  • Operating margin
  • Net margin

In fiscal 2025: gross 33%, operating 12%, net 8%. Last 12 months: net 15%.

Debt & balance sheet

latest quarter
1.05
7x
1.24
Cash & equivalents
$676.69M

Debt is elevated. Keep an eye on the interest burden and refinancing.

Earnings

Next earnings
4 Feb 2027in 84 days
Last reported
29 Oct 2026EPS reported $2.64 (expected $2.11)above expectations

Analyst estimates

Analysts have cut their 2027 earnings estimate by 4.1% since 15 Oct 2026. Falling estimates often precede bad news.

Fiscal 202615 analysts
Earnings per share
$8.68+2.2%
Revenue
$12.29B0.0%
Fiscal 202715 analysts
Earnings per share
$9.46−4.1%
Revenue
$12.55B−0.4%

MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.

Company outlook confirmed

Share price after the results: +1.1%

Hershey confirmed its full-year outlook of 2% to 4% growth but warned that weaker consumer spending could push results toward the lower end of that range.

Supporting passage from the call, verbatim
“For Q4, I would say that we think that the timing dynamics are largely a wash against that additional shipping day, as well as we will be lapping some lower levels of retailer inventories that occurred in Q4 of 2025.”

The outlook is not part of the score and not a recommendation to buy or sell.

From the earnings call on 29 Oct 2026 (fiscal Q3 2026), read by AI.

Insiders

Open-market purchases and sales by executives, board members and major holders

All insider purchases

No open-market purchases in the last 6 months. One insider sold, $111.97M in total.

Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.

  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    6 Nov 2026, Major holder

    Shares
    10,000
    Price
    $177.95
    Value
    $1.78M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    5 Nov 2026, Major holder

    Shares
    10,000
    Price
    $176.26
    Value
    $1.76M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    4 Nov 2026, Major holder

    Shares
    10,000
    Price
    $174.16
    Value
    $1.74M
Show 63 more
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    3 Nov 2026, Major holder

    Shares
    10,000
    Price
    $167.55
    Value
    $1.68M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    2 Nov 2026, Major holder

    Shares
    10,000
    Price
    $170.18
    Value
    $1.7M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    30 Oct 2026, Major holder

    Shares
    10,000
    Price
    $164.93
    Value
    $1.65M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    29 Oct 2026, Major holder

    Shares
    10,000
    Price
    $161.50
    Value
    $1.61M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    28 Oct 2026, Major holder

    Shares
    10,000
    Price
    $163.49
    Value
    $1.63M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    27 Oct 2026, Major holder

    Shares
    10,000
    Price
    $164.46
    Value
    $1.64M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    26 Oct 2026, Major holder

    Shares
    10,000
    Price
    $167.57
    Value
    $1.68M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    23 Oct 2026, Major holder

    Shares
    10,000
    Price
    $170.53
    Value
    $1.71M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    22 Oct 2026, Major holder

    Shares
    10,000
    Price
    $174.39
    Value
    $1.74M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    21 Oct 2026, Major holder

    Shares
    10,000
    Price
    $168.12
    Value
    $1.68M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    20 Oct 2026, Major holder

    Shares
    10,000
    Price
    $168.85
    Value
    $1.69M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    19 Oct 2026, Major holder

    Shares
    10,000
    Price
    $167.48
    Value
    $1.67M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    16 Oct 2026, Major holder

    Shares
    10,000
    Price
    $170.65
    Value
    $1.71M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    15 Oct 2026, Major holder

    Shares
    10,000
    Price
    $168.51
    Value
    $1.69M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    14 Oct 2026, Major holder

    Shares
    10,000
    Price
    $163.64
    Value
    $1.64M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    13 Oct 2026, Major holder

    Shares
    10,000
    Price
    $163.17
    Value
    $1.63M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    12 Oct 2026, Major holder

    Shares
    10,000
    Price
    $163.13
    Value
    $1.63M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    9 Oct 2026, Major holder

    Shares
    10,000
    Price
    $162.29
    Value
    $1.62M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    8 Oct 2026, Major holder

    Shares
    10,000
    Price
    $162.42
    Value
    $1.62M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    7 Oct 2026, Major holder

    Shares
    10,000
    Price
    $160.59
    Value
    $1.61M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    6 Oct 2026, Major holder

    Shares
    10,000
    Price
    $160.81
    Value
    $1.61M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    5 Oct 2026, Major holder

    Shares
    10,000
    Price
    $161.29
    Value
    $1.61M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    2 Oct 2026, Major holder

    Shares
    10,000
    Price
    $159.98
    Value
    $1.6M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    1 Oct 2026, Major holder

    Shares
    10,000
    Price
    $159.15
    Value
    $1.59M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    30 Sept 2026, Major holder

    Shares
    10,000
    Price
    $158.81
    Value
    $1.59M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    29 Sept 2026, Major holder

    Shares
    10,000
    Price
    $161.62
    Value
    $1.62M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    28 Sept 2026, Major holder

    Shares
    10,000
    Price
    $165.11
    Value
    $1.65M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    25 Sept 2026, Major holder

    Shares
    10,000
    Price
    $166.61
    Value
    $1.67M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    24 Sept 2026, Major holder

    Shares
    10,000
    Price
    $167.86
    Value
    $1.68M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    23 Sept 2026, Major holder

    Shares
    10,000
    Price
    $168.51
    Value
    $1.69M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    22 Sept 2026, Major holder

    Shares
    10,000
    Price
    $168.69
    Value
    $1.69M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    21 Sept 2026, Major holder

    Shares
    10,000
    Price
    $168.02
    Value
    $1.68M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    18 Sept 2026, Major holder

    Shares
    10,000
    Price
    $168.97
    Value
    $1.69M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    17 Sept 2026, Major holder

    Shares
    10,000
    Price
    $169.19
    Value
    $1.69M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    16 Sept 2026, Major holder

    Shares
    10,000
    Price
    $171.47
    Value
    $1.71M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    15 Sept 2026, Major holder

    Shares
    10,000
    Price
    $170.80
    Value
    $1.71M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    14 Sept 2026, Major holder

    Shares
    10,000
    Price
    $174.41
    Value
    $1.74M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    11 Sept 2026, Major holder

    Shares
    10,000
    Price
    $173.51
    Value
    $1.74M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    10 Sept 2026, Major holder

    Shares
    10,000
    Price
    $174.24
    Value
    $1.74M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    9 Sept 2026, Major holder

    Shares
    10,000
    Price
    $171.56
    Value
    $1.72M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    8 Sept 2026, Major holder

    Shares
    10,000
    Price
    $173.49
    Value
    $1.73M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    4 Sept 2026, Major holder

    Shares
    10,000
    Price
    $173.58
    Value
    $1.74M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    3 Sept 2026, Major holder

    Shares
    10,000
    Price
    $174.55
    Value
    $1.75M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    2 Sept 2026, Major holder

    Shares
    10,000
    Price
    $177.29
    Value
    $1.77M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    1 Sept 2026, Major holder

    Shares
    10,000
    Price
    $177.08
    Value
    $1.77M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    31 Aug 2026, Major holder

    Shares
    10,000
    Price
    $176.36
    Value
    $1.76M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    28 Aug 2026, Major holder

    Shares
    10,000
    Price
    $180.01
    Value
    $1.8M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    27 Aug 2026, Major holder

    Shares
    10,000
    Price
    $181.16
    Value
    $1.81M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    26 Aug 2026, Major holder

    Shares
    10,000
    Price
    $185.99
    Value
    $1.86M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    25 Aug 2026, Major holder

    Shares
    10,000
    Price
    $186.95
    Value
    $1.87M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    24 Aug 2026, Major holder

    Shares
    10,000
    Price
    $189.52
    Value
    $1.9M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    21 Aug 2026, Major holder

    Shares
    10,000
    Price
    $186.79
    Value
    $1.87M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    20 Aug 2026, Major holder

    Shares
    10,000
    Price
    $189.00
    Value
    $1.89M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    19 Aug 2026, Major holder

    Shares
    10,000
    Price
    $188.11
    Value
    $1.88M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    18 Aug 2026, Major holder

    Shares
    10,000
    Price
    $183.36
    Value
    $1.83M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    17 Aug 2026, Major holder

    Shares
    10,000
    Price
    $181.58
    Value
    $1.82M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    14 Aug 2026, Major holder

    Shares
    10,000
    Price
    $184.34
    Value
    $1.84M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    13 Aug 2026, Major holder

    Shares
    10,000
    Price
    $186.04
    Value
    $1.86M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    12 Aug 2026, Major holder

    Shares
    10,000
    Price
    $183.09
    Value
    $1.83M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    11 Aug 2026, Major holder

    Shares
    10,000
    Price
    $181.91
    Value
    $1.82M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    10 Aug 2026, Major holder

    Shares
    10,000
    Price
    $182.13
    Value
    $1.82M
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    7 Aug 2026, Major holder

    Shares
    54
    Price
    $181.90
    Value
    $9,823
  • Hershey Trust Co Trustee In Trust For Milton Hershey SchoolSale

    6 Aug 2026, Major holder

    Shares
    10,000
    Price
    $181.71
    Value
    $1.82M

Partial trades from one filing are shown in one row, with the average price.

Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.

What happened at Hershey

The key events of the last six months from our own data. A click takes you to the matching card.

Sector comparison

295 rated companies in Consumer Defensive

Rank 36 of 295
36/ 295
This company
73
Sector median
62

Categories against the sector median

ProfitabilityMedian of 295 companies84 (median 54)30 above the median
GrowthMedian of 295 companies60 (median 50)10 above the median
FundamentalsMedian of 295 companies96 (median 79)17 above the median
ValuationMedian of 290 companies with a value63 (median 65)2 below the median
StabilityMedian of 295 companies65 (median 68)3 below the median
Capital allocationMedian of 295 companies85 (median 62)23 above the median
Technical analysisMedian of 295 companies61 (median 65)4 below the median
MomentumMedian of 295 companies56 (median 60)4 below the median

The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.

Competitors in Food Confectioners

The next larger and next smaller companies by market value

All 7 Food Confectioners stocks

ETFs that hold Hershey

Held by 125 ETFs on Xetra. Shown per index: the ETF with the largest weight.

ETFWeightCostFund size
VanEck Morningstar US ESG Wide Moat UCITS ETFGMVM1.12%0.49%€368.7M
iShares Inclusion and Diversity UCITS ETFOPEN0.99%0.25%€76.52M
Franklin Global Quality Dividend UCITS ETFFLXX0.81%0.30%€127.44M
Show 5 more
Xtrackers MSCI USA Consumer Staples UCITS ETF 1DXUCS0.80%0.12%€107.01M
iShares S&P 500 Consumer Staples Sector UCITS ETF2B7D0.78%0.15%€518.36M
State Street SPDR S&P U.S. Consumer Staples Select Sector UCITS ETF (Acc)ZPDS0.76%0.15%€342.88M
Amundi Global Gender Equality UCITS ETF AccVOOM0.70%0.20%€55.72M
WisdomTree US High Dividend UCITS ETF AccWTD90.63%0.29%€182.46M

Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).

Data status and sources

Score
Daily value of 12 Nov 2026, recalculated nightly
Price
Closing price of 11 Nov 2026
Latest annual report
Fiscal year 2025, period end 31 Dec 2025
Source
Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Original filings at the SECReport a data error

Mandatory disclosures for this rating

  • ; time horizon around 12 months
  • Rated Strong, published since 7 Nov 2026 (in the score history since 30 Oct 2026)
  • Valuation signal Fairly valued since 7 Nov 2026
  • End-of-day prices, metrics cached for up to 24 hours
  • Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
  • Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
  • Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.
Full disclosures, methodology and data sourcesAll ratings of the last 12 monthsHow the score is calculated

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