Herc Holdings stock
HRINYSEHerc Holdings Inc., IndustrialsISIN US42704L1044
54Score 54 out of 100, Neutral
Price and trend
86 / 100
Price history
+23% in one yearThe chart shows daily closes over 20 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 25% above it.
Since June 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 68).
The price is 4.0% below its 52-week high. Largest decline in 20 years: 94% (June 2007 to November 2008).
Chart figures for advanced users
- SMA 50$140.70
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$139.16
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)68
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$91.04
- The lowest closing price of the last twelve months.
- Resistance$181.12
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- Herc Holdings Inc. belongs to the Rental & Leasing Services industry (United States) and, with a market value of $5.82B, is number 9 of 20 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $4.38B (up 22.6% year on year) and earnings of $1M (down 99.5%).
- For fiscal 2026, analysts expect on average revenue of $5.04B (up 15.3%) and adjusted earnings per share of $8.45 (up 13.3%).
Show more
- MEQIRI Score 54 out of 100 (Neutral): rank 718 of 1023 in Industrials, median 61.
- The P/E is 47.4 because earnings over the last twelve months collapsed; on the expected earnings of the next twelve months it is 15.4 (Rental & Leasing Services median 20.4). The P/E therefore does not count in the score.
- Our model puts fair value at $310.81, with the price 44% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Analysts expect strong earnings growthUp 32.4% a year through 2028 (estimates from 7 analysts).Growth 59
Weaknesses
- Earnings per share fallingDown 58.3% a year since 2020.Growth 59
- High debtDebt 4.85 times equity (latest quarter), Rental & Leasing Services median 2.61.Stability 19
- Interest barely coveredOperating profit covers interest only 1 times.Stability 19
Its standout strengths are valuation and momentum, while capital allocation and stability hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamental quality fluctuates.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- high price swings
- weak fundamentals
What lowers it
- price near its 52-week high
Valuation
Valuation signal
Possible value trapIn our model the price counts as cheap below $207.21 and expensive above $621.63 (uncertainty very high, based on the price swings of the past year).
Calculated with a cost of equity of 9.4%. At 10.4% the fair value would be $255.66, at 8.4% it would be $390.74.
Possible value trap: looks cheap, but high risk.
Valuation metrics
From the cash-flow model alone; after a one-off collapse in earnings there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 19.4% on the twelve months before. Revenue has declined since 2006 (-3% per year), so it is worth watching closely.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 28%, operating 15%, net 0%.
Debt & balance sheet
latest quarterDebt is elevated. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 16 Feb 2027in 96 days
- Last reported
- 27 Oct 2026EPS reported $3.91 (expected $2.92)above expectations
Analyst estimates
Analysts have raised their 2026 earnings estimate by 20.5% since 15 Oct 2026.
- Earnings per share
- $8.45+20.5%
- Revenue
- $5.04B+1.9%
- Earnings per share
- $11.74+7.1%
- Revenue
- $5.5B+2.6%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +30.7%Herc Holdings raised its full year outlook, now expecting equipment rental revenue of $4.513 billion and adjusted EBITDA of $2.13 billion, up about 2% from the prior guidance, citing demand from mega projects exceeding expectations.
“At the midpoint, we now expect full year equipment rental revenue of $4.513 billion and adjusted EBITDA of $2.13 billion, up about 2% from the previous guidance.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 27 Oct 2026 (fiscal Q3 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
One insider bought on the open market in the last 6 months, $502,855 in total.
- Olsson ErikPurchase
21 Aug 2026, Board
- Shares
- 3,085
- Price
- $163.00
- Value
- $502,855
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Herc Holdings
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
1023 rated companies in Industrials
- This company
- 54
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Rental & Leasing Services
The next larger and next smaller companies by market value
- Ryder SystemR $10.79B61
- AyvensAYV.PA $8.6B48
- Tokyo Century8439.T $8B52
- GATXGATX $6.55B60
- Localiza Rent a CarRENT3.SA $5.79B53
- Element Fleet ManagementEFN.TO $5.4B47
- Avis Budget GroupCAR $4.5B46
- EquipmentShare.comEQPT $4.06B45
ETFs that hold Herc Holdings
Held by 13 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| iShares S&P SmallCap 600 UCITS ETFIUS3 | 0.27% | 0.30% | €2.28B |
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.19% | 0.30% | €2.17B |
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.18% | 0.30% | €4.22B |
Show 5 more
| State Street SPDR MSCI USA Small Cap Value Weighted UCITS ETFZPRV | 0.13% | 0.30% | €944.34M |
| L&G Russell 2000 US Small Cap Quality UCITS ETFETLZ | 0.12% | 0.30% | €185.82M |
| iShares MSCI World Small Cap CTB Enhanced ESG UCITS ETFCBUG | 0.12% | 0.35% | €434.1M |
| iShares MSCI USA Small Cap CTB Enhanced ESG UCITS ETFSXRG | 0.10% | 0.43% | €2.48B |
| State Street SPDR MSCI World Small Cap UCITS ETF (Acc)ZPRS | 0.05% | 0.45% | €1.53B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 11 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral, published since 7 Nov 2026 (in the score history since 28 Oct 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.