Honest stock
HNSTNASDAQThe Honest Company, Inc., Consumer DefensiveISIN US4383331067
51Score 51 out of 100, Neutral
Price and trend
89 / 100
Price history
+75% in one yearThe chart shows daily closes over 6 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 24% above it.
Since May 2026 the 50-day line has been above the 200-day line; the trend has turned up.
Normal: the price is neither overheated nor sold off (RSI 50).
The price is 19% below its 52-week high. Largest decline in 6 years: 95% (May 2021 to October 2023).
Chart figures for advanced users
- SMA 50$5.07
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$3.88
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)50
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDabove the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$2.10
- The lowest closing price of the last twelve months.
- Resistance$5.95
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- The Honest Company, Inc. belongs to the Household & Personal Products industry (United States) and, with a market value of $523.61M, is number 38 of 39 companies in its industry on MEQIRI.
- In fiscal 2025 it reported revenue of $371.32M (down 1.9% year on year) and a loss of $15.69M.
- For fiscal 2026, analysts expect on average revenue of $323.29M (down 12.9%) and adjusted earnings per share of $0.12 (up 65.3%).
Show more
- MEQIRI Score 51 out of 100 (Neutral): rank 229 of 295 in Consumer Defensive, median 62.
- Our model puts fair value at $1.35, with the price 277% above it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- More cash than debtCash $102.95M, financial debt $1.33M.Stability 55
- High marginNet margin 23.5% over the last 12 months, Household & Personal Products median 9%.Profitability 66
Weaknesses
- Above fair valuePrice 277% above the fair value of $1.35.Valuation 18
- DilutionShare count up 23% since 2020.Capital allocation 23
- Volatile share priceVolatility 67% a year over the last 12 months.Stability 55
Its standout strengths are technical analysis and momentum, while capital allocation and valuation hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Fundamental quality fluctuates.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk high
How well MEQIRI warnsOne of the 30% with the highest crash risk among smaller stocks.
From 2016 to 2025, 36 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What drives the risk
- weak fundamentals
- high price swings
- price up very strongly over the past year
Valuation
Valuation signal
Significantly overvaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $0.90 and expensive above $2.71 (uncertainty very high, based on the price swings of the past year).
Calculated with a cost of equity of 8.8%. At 9.8% the fair value would be $1.15, at 7.8% it would be $1.65.
Valuation metrics
From the cash-flow model alone; the profit includes one-off items, so there is no industry value.
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue fell 12.8% on the twelve months before. Revenue has grown solidly since 2019, at about 8% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 33%, operating −5%, net −4%. Last 12 months: net 23%.
Debt & balance sheet
latest quarterDebt is low, but interest coverage is weak. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 24 Feb 2027in 104 days
- Last reported
- 5 Nov 2026EPS reported $0.03 (expected $0.00)above expectations
Analyst estimates
Analysts have raised their 2026 earnings estimate by 3.1% since 15 Oct 2026.
- Earnings per share
- $0.12+3.1%
- Revenue
- $323.29M+0.2%
- Earnings per share
- $0.12+3.0%
- Revenue
- $337.01M+0.3%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
Company outlook raised
Share price after the results: +39.3%2026 outlook raised on strong top line, better margins and earlier than expected supply chain savings.
“This was driven by favorable product mix and operational improvements including earlier than expected realization of supply chain savings.”The outlook is not part of the score and not a recommendation to buy or sell.
From the earnings call on 5 Aug 2026 (fiscal Q2 2026), read by AI.
Insiders
Open-market purchases and sales by executives, board members and major holders
No open-market purchases in the last 6 months. 9 insiders sold, $2.48M in total.
Sales say less than purchases: many insiders sell on a fixed plan, for taxes or to diversify.
- Sternweis ThomasSale
9 Nov 2026, SVP, Enterprise Dev. & Strat.
- Shares
- 25,000
- Price
- $4.70
- Value
- $117,500
- Sternweis ThomasSale
8 Oct 2026, SVP, Enterprise Dev. & Strat.
- Shares
- 25,000
- Price
- $4.90
- Value
- $122,500
- Sternweis ThomasSale
14 Sept 2026, SVP, Enterprise Dev. & Strat.
- Shares
- 25,000
- Price
- $5.48
- Value
- $137,000
Show 20 more
- von Kunssberg EtienneSale
21 Aug 2026, SVP, Supply Chain
- Shares
- 4,578
- Price
- $5.01
- Value
- $22,936
- Sternweis ThomasSale
20 Aug 2026, SVP, Enterprise Dev. & Strat.
- Shares
- 6,403
- Price
- $4.99
- Value
- $31,951
- Sheehey BrendanSale
20 Aug 2026, General Counsel
- Shares
- 9,664
- Price
- $4.99
- Value
- $48,223
- Mayle JonathanSale
20 Aug 2026, SVP, Customer Sales
- Shares
- 6,161
- Price
- $4.99
- Value
- $30,743
- von Kunssberg EtienneSale
20 Aug 2026, SVP, Supply Chain
- Shares
- 2,617
- Price
- $4.99
- Value
- $13,059
- Vernon CarlaSale
20 Aug 2026, Chief Executive Officer
- Shares
- 117,893
- Price
- $4.99
- Value
- $588,286
- Bruce Curtiss James IIISale
20 Aug 2026, Chief Fin. & Operating Officer
- Shares
- 3,129
- Price
- $4.99
- Value
- $15,614
- Ball Dorria L.Sale
20 Aug 2026, Chief People Officer
- Shares
- 6,812
- Price
- $4.99
- Value
- $33,992
- Turner AndreaSale
11 Aug 2026, Board
- Shares
- 29,899
- Price
- $5.21
- Value
- $155,774
- Turner AndreaSale
10 Aug 2026, Board
- Shares
- 34,396
- Price
- $5.30
- Value
- $182,299
- Mayle JonathanSale
10 Aug 2026, SVP, Customer Sales
- Shares
- 79,000
- Price
- $5.22
- Value
- $412,380
- von Kunssberg EtienneSale
22 May 2026, SVP, Supply Chain
- Shares
- 4,544
- Price
- $3.34
- Value
- $15,177
- von Kunssberg EtienneSale
20 May 2026, SVP, Supply Chain
- Shares
- 2,651
- Price
- $3.14
- Value
- $8,324
- Vernon CarlaSale
20 May 2026, Chief Executive Officer
- Shares
- 119,389
- Price
- $3.14
- Value
- $374,881
- Winchell StephenSale
20 May 2026, Chief Innovation Officer
- Shares
- 12,886
- Price
- $3.14
- Value
- $40,462
- Sternweis ThomasSale
20 May 2026, SVP, Enterprise Dev. & Strat.
- Shares
- 6,673
- Price
- $3.14
- Value
- $20,953
- Sheehey BrendanSale
20 May 2026, General Counsel
- Shares
- 9,784
- Price
- $3.14
- Value
- $30,722
- Mayle JonathanSale
20 May 2026, SVP, Customer Sales
- Shares
- 6,236
- Price
- $3.14
- Value
- $19,581
- Bruce Curtiss James IIISale
20 May 2026, Chief Financial Officer
- Shares
- 12,669
- Price
- $3.14
- Value
- $39,781
- Ball Dorria L.Sale
20 May 2026, Chief People Officer
- Shares
- 6,899
- Price
- $3.14
- Value
- $21,663
Source: Form 4 filings with the US Securities and Exchange Commission. Grants, option exercises, gifts and tax withholdings are hidden. Not a recommendation to buy.
What happened at Honest
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
295 rated companies in Consumer Defensive
- This company
- 51
- Sector median
- 62
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Household & Personal Products
The next larger and next smaller companies by market value
- Newell BrandsNWL $2.5B46
- Spectrum Brands HoldingsSPB $2.03B64
- IntercosICOS.MI $1.45B64
- Edgewell Personal CareEPC $1.34B56
- Oddity TechODD $1.13B56
- Helen of TroyHELE $888.61M52
- Gr. SarantisSAR.AT $829.28M67
- MagneraMAGN $473.63M47
ETFs that hold Honest
Held by 3 ETFs on Xetra. Shown per index: the ETF with the largest weight.
| ETF | Weight | Cost | Fund size |
|---|---|---|---|
| Avantis Global Small Cap Value UCITS ETFAVWS | 0.03% | 0.39% | €1.47B |
| Xtrackers Russell 2000 UCITS ETF 1CXRS2 | 0.02% | 0.30% | €2.17B |
| State Street SPDR Russell 2000 U.S. Small Cap UCITS ETF (Acc)ZPRR | 0.01% | 0.30% | €4.22B |
Holdings as reported by the funds via FMP, excluding swap ETFs (their holdings are only collateral).
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Neutral since 10 Nov 2026, previously Weak
- Valuation signal Overvalued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.