BHG Group stock
BHG.STSTOBHG Group AB (publ), Consumer CyclicalISIN SE0010948588
45Score 45 out of 100, Weak
Price and trend
61 / 100
Price history
−12% in one yearThe chart shows daily closes over 9 years, adjusted for stock splits and without dividends. Click into the chart to set a price alert at that price.
Above the 200-day line: the price is 9.7% above it.
Since March 2026 the 50-day line has been below the 200-day line; the trend has turned down.
Normal: the price is neither overheated nor sold off (RSI 48).
The price is 26% below its 52-week high. Largest decline in 9 years: 95% (January 2021 to April 2023).
Chart figures for advanced users
- SMA 50$2.15
- Average price of the last 50 trading days, shows the short-term trend.
- SMA 200$2.28
- Average price of the last 200 trading days, shows the long-term trend.
- RSI (14)48
- Relative strength over the last 14 days on a scale from 0 to 100. Above 70 the price counts as overheated, below 30 as sharply fallen.
- MACDbelow the signal line
- Compares a fast and a slow price average. Above its signal line momentum is rising, below it momentum is fading.
- Support$1.86
- The lowest closing price of the last twelve months.
- Resistance$3.37
- The highest closing price of the last twelve months.
Snapshot
Computed from the data by fixed rules, no AI
- BHG Group AB (publ) belongs to the Specialty Retail industry (Sweden) and, with a market value of $447.92M, is number 80 of 86 companies in its industry on MEQIRI.
- For fiscal 2026, analysts expect on average revenue of $1.16B (up 9.1%) and adjusted earnings per share of $0.14 (up 74.7%).
- MEQIRI Score 45 out of 100 (Weak): rank 509 of 602 in Consumer Cyclical, median 61.
Show more
- The P/E is 29.3 (Specialty Retail median 23, own median of recent years 42.9).
- Our model puts fair value at $3.04, with the price 17% below it.
In plain words
The numbers on this page in plain words, written by an AI
Strengths
- Earnings turn into cashFree cash flow 371% of earnings over the last 12 months.Fundamentals 65
- Analysts expect strong earnings growthUp 31.4% a year through 2028 (estimates from 3 analysts).
Weaknesses
- DilutionShare count up 67% since 2020.Capital allocation 23
- Earnings per share fallingDown 26.9% a year since 2020.Growth 23
- Interest barely coveredOperating profit covers interest only 2.7 times.Stability 56
Its standout strength is valuation, while capital allocation and profitability hold the score back.
Daily figure as of 12 Nov 2026
How the score is calculatedScore overview
Score since yesterday from 46 to 45.
The fundamentals are in the middle range.
Score history
The full history of up to 20 years comes with MEQIRI Pro.
See plansCrash risk medium
How well MEQIRI warnsIn the middle among smaller stocks.
From 2016 to 2025, 20 in 100 such stocks fell 30% or more within a year, against a group average of 23 in 100.
What lowers it
- low growth grade (crashed less often in the backtest)
Valuation
Valuation signal
Modestly undervaluedClosing price of 11 Nov 2026, used by the daily score.
In our model the price counts as cheap below $2.17 and expensive above $5.06 (uncertainty high, based on the price swings of the past year).
The two parts of the fair value come to $4.11 (cash-flow model) and $1.96 (industry comparison), and the gap between them shows how uncertain the estimate is.
Calculated with a cost of equity of 7.7%. At 8.7% the fair value would be $2.74, at 6.7% it would be $3.46.
Valuation metrics
Half from the cash-flow model, half from earnings times the industry P/E (23).
Calculate with your own assumptionsCompany performance
This shows several years of history with an automatic assessment.
Revenue
In the twelve months to 30 Sep 2026, revenue rose 7.5% on the twelve months before. Revenue has grown strongly since 2015, at around 19% per year.
Margins
- Gross margin
- Operating margin
- Net margin
In fiscal 2025: gross 25%, operating 3%, net 1%.
Debt & balance sheet
latest quarterDebt is moderate, but interest coverage is weak. Keep an eye on the interest burden and refinancing.
Earnings
- Next earnings
- 27 Jan 2027in 76 days
- Last reported
- 23 Oct 2026EPS reported $0.04 (expected $0.02)above expectations
Analyst estimates
Analysts have raised their 2026 earnings estimate by 22.0% since 15 Oct 2026.
- Earnings per share
- $0.14+22.0%
- Revenue
- $1.16B+1.8%
- Earnings per share
- $0.20+12.0%
- Revenue
- $1.26B+2.2%
MEQIRI has stored the estimates since 15 Oct 2026. Until 30 days are available, the card shows the change since that day. Mean estimate according to Financial Modeling Prep. No price target and no recommendation.
What happened at BHG Group
The key events of the last six months from our own data. A click takes you to the matching card.
Sector comparison
602 rated companies in Consumer Cyclical
- This company
- 45
- Sector median
- 61
Categories against the sector median
The median is the middle value: half of the companies in the sector lie above it, half below. Categories with too few comparable companies are left out.
Competitors in Specialty Retail
The next larger and next smaller companies by market value
- EVgoEVGO $577.5M39
- Musti GroupMUSTI.HE $533.11M41
- ArkoARKO $475.62M39
- MatasMATAS.CO $454.11M51
- Fenix Outdoor InternationalFOI-B.ST $448.37M45
- Barnes & Noble EducationBNED $445.1M55
- Jumia TechnologiesJMIA $356.26M30
- Build-A-Bear WorkshopBBW $353.44M69
Data status and sources
- Score
- Daily value of 12 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Currency
- Amounts in US dollars, converted at the ECB reference rate of 11 Nov 2026 ($1 = SEK 9.9317)
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Weak, published since 7 Nov 2026 (in the score history since 30 Apr 2024)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.