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AppFolio stock: key metrics
APPFAppFolio had an operating margin of 16.1% and a return on invested capital (ROIC) of 41.5% in fiscal 2025.
Margins show how much of revenue is left over, returns on capital how hard the invested money works.
Daily figure as of 13 Nov 2026
Margins
- Gross margin
- Operating margin
- Net margin
Figures as a table
| Year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| 2013 | 48.7% | −28.6% | −27.5% |
| 2014 | 52.7% | −18.0% | −18.1% |
| 2015 | 54.8% | −20.0% | −20.9% |
| 2016 | 57.7% | −8.0% | −7.8% |
| 2017 | 61.6% | 6.5% | 6.8% |
| 2018 | 61.3% | 10.3% | 10.5% |
| 2019 | 60.3% | 2.5% | 14.2% |
| 2020 | 61.6% | 3.2% | 51.1% |
| 2021 | 59.9% | −3.3% | 0.3% |
| 2022 | 59.3% | −15.3% | −14.4% |
| 2023 | 61.6% | 0.2% | 0.4% |
| 2024 | 62.0% | 17.1% | 25.7% |
| 2025 | 61.3% | 16.1% | 14.8% |
Returns on capital
- ROE
- ROIC
- ROA
Figures as a table
| Year | ROE | ROIC | ROA |
|---|---|---|---|
| 2013 | 16.6% | −27.5% | −26.4% |
| 2014 | 16.8% | −40.0% | −33.9% |
| 2015 | −21.6% | −27.7% | −17.3% |
| 2016 | −11.9% | −14.2% | −8.9% |
| 2017 | 11.4% | 22.4% | 8.8% |
| 2018 | 21.7% | 42.7% | 11.4% |
| 2019 | 27.5% | 5.6% | 13.9% |
| 2020 | 55.4% | 4.7% | 40.7% |
| 2021 | 0.3% | −3.6% | 0.3% |
| 2022 | −25.7% | −29.2% | −17.9% |
| 2023 | 0.9% | 0.3% | 0.7% |
| 2024 | 39.3% | 65.7% | 32.6% |
| 2025 | 26.0% | 41.5% | 19.5% |
Data status and sources
- Score
- Daily value of 13 Nov 2026, recalculated nightly
- Price
- Closing price of 12 Nov 2026
- Latest annual report
- Fiscal year 2025, period end 31 Dec 2025
- Source
- Financial statements, ratios and prices from Financial Modeling Prep (FMP), based on the company's reports. MEQIRI calculates the score and fair value from them.
Mandatory disclosures for this rating
- ; time horizon around 12 months
- Rated Strong, published since 7 Nov 2026 (in the score history since 31 Jul 2026)
- Valuation signal Fairly valued since 7 Nov 2026
- End-of-day prices, metrics cached for up to 24 hours
- Score and fair value are estimates from a disclosed model. They are not facts and not a price target.
- Produced by SSM Ventures UG (haftungsbeschränkt), responsible person Sven Brostmeyer, Managing Director, automatically according to the disclosed model.
- Not investment advice. Losses up to and including a total loss are possible. Personal circumstances are not considered.